The foundation of the Novus tea brand is the use of whole leaf orthodox teas. Whole leaf tea, allows the consumer to savor very distinct flavor nuances that cannot be appreciated with broken or fine cut teas. The combination of tea characteristics selected for the Novus brand represents even less than 1% of the total tea available worldwide.

Novus flavored and herbal teas are a marriage of loose leaf tea quality and the convenience of a traditional tea bag. Each variety has been painstakingly selected from leading tea estates throughout the world to cater to the most discerning tastes.